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Agent to Agent: How Your Agency Can Benefit From Mastering LinkedIn

LinkedIn is the most popular social media site for professional networking use. However, that’s not the only way that LinkedIn can be used to benefit your business...

By Jim Lloyd
Lloyd Pro Group

LinkedIn is the most popular social media site for professional networking use. However, that’s not the only way that LinkedIn can be used to benefit your business. This social media site can be used to market your agency, find new leads and further interact with your current clients. If your agency hasn’t been using LinkedIn to its full potential, you’re missing out.

How your agency can grow and benefit by utilizing LinkedIn:

  • Show off your expertise: Share your knowledge and expertise by posting relevant industry news, company updates and blog posts from your website. You can also utilize LinkedIn Answers to show others that you are an expert and trusted resource. Current customers who see these posts will gain more value from your agency and can entice them to remain as a customer for a longer amount of time. Prospective customers will also be impressed by the information you share and will appreciate that your agency cares about educating customers, rather than simply trying to sell them something.
  • Build more connections: This is what LinkedIn was created for! Connect with your customers, create a LinkedIn page for your agency and post relevant and helpful things in order to further build your presence and brand online. Find industry relevant groups and start posting to those discussion boards in order to broaden your reach even further.
  • Drive more people to your website: Include links to your agency’s website or blog in order to bring more people to your site. Try using a “call to action” in your posts in order to entice people to go to your website to learn more, fill out a quote, read a blog, etc.
  • Work on improving your site’s SEO: Search engines take into account when a company’s page or site gains likes, shares, comments and +1s. (Tip: Adding social sharing buttons at the end of blogs and other website pages will help make it as easy as possible for people to share your content!)


Taking advantage of these strategies on LinkedIn can help you connect with more people, spread the reach of your business and eventually gain more leads. Don’t let your agency get stuck on solely using this social media outlet for networking and recruiting; start implementing this site into your agency’s marketing efforts today!

Lloyd Pro Group is an Atlanta-based insurance agency started in 1985. It now serves more than 15,000 clients various personal lines and business lines of insurance and services. The agency is dedicated to providing a customized approach and anticipating their clients’ needs to develop proactive risk transferring strategies.