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Agent to Agent: Engaging Your Local Community Through Twitter

Twitter is an extremely versatile tool for local insurance agencies to reach out to their communities and engage their followers...

By Bob Mucci
Wolpert Insurance

Twitter is an extremely versatile tool for local insurance agencies to reach out to their communities and engage their followers. By utilizing 140-character snippets of information, agencies can provide useful information, relevant news, and helpful tips to their followers across the platform. One particularly useful way to utilize Twitter is for local insurance agencies to reach out to their specific communities with tweets tailored especially for them.

One example of how to reach your community on Twitter is to engage followers with tweets regarding local goings-on. If a town or community is hosting an event relevant to your agency—a trade show, fair, or fundraiser, for instance—it may be a good idea to utilize hashtags or links to that event to grow your brand. After all, if Twitter followers are specifically looking for information related to one of these events, they will see that your agency’s brand has been linked to that event, and more interest and attention can be drawn to the products and services your agency offers.

Another useful method for engaging Twitter followers in your community is to provide more interesting content in your tweets. If, for example, you want to draw followers to your posts—rather than getting lost in the endless Twitter feed of “white noise”—you may want to start “spicing up” what you tweet. By providing applicable videos and pictures, you’ve already made your brand more interesting. Not to mention, you can do something creative with your Twitter feed, such as developing a schedule for tweets (e.g. “Tips on Tuesdays” or “Featured Products on Fridays”).

It is important to reach the followers in your local community by relating to them. By making your Twitter account personable, yet still professional, you can find the balance of engaging your community with fun facts and helpful advice.

Bob Mucci is the VP of Massachusetts-based Wolpert Insurance. As a leading local insurance agency, Wolpert Insurance specializes in providing Massachusetts insurance consumers with reliable commercial trucking insurance, moving and storage coverage, livery insurance, garage insurance and effective risk management solutions.