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Agent to Agent: Facebook vs. Twitter: What are the Differences in Posting?

By Nathan Dagley
Dagley Insurance & Financial Services Inc.

Facebook and Twitter are each extremely useful social media tools for your independent insurance agency or small business to utilize. With over 1 billion users on Facebook and 500 million on Twitter, you certainly have the potential to expand your reach and grow your brand. However, knowing how to optimize when and how you post on both of these social networks will benefit you greatly and help you to stand out amongst the growing pool of social media users.

An overall trend that shows a marked difference between the two platforms is that it is generally to your advantage to tweet during the day, while it is beneficial to post to Facebook at night. For both platforms, however, be sure you still post on the weekends, as that is when users typically see the highest levels of engagement with their posts.

For both platforms, it is important to maintain interactivity with users who you will be interacting with. For Facebook, include calls to action in your posts (e.g. “visit our website for a quote for any of our insurance products”), whereas on Twitter it is ok to ask for your followers to “retweet” you, which can also help you to expand your reach. By getting users to interact with your posts, you’re engaging them and leaving a greater impression.

As far as frequency of your posts, it is generally more to your advantage to tweet more than you post to Facebook. Post no more than 7 times a week on Facebook, even omitting a few days, while posting twice on a weekend. For Twitter, know that it is acceptable to post more than 7 times a week, but you don’t want to exceed 2 or 3 tweets per day.

The highest levels of user engagement on both Facebook and Twitter will be when your posts are original, valuable, and relevant, as opposed to overloaded or spammy. Take advantage of the amount of people you can reach on both social media platforms; just be sure you know the correct ways to engage potential customers!

Nathan Dagley is the Founder of Dagley Insurance & Financial Services, Inc., with offices in Texas and Colorado. He is responsible for the strategic direction of the company and brings leadership and vision to DIFS.