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Agent to Agent: Keep Your Community Loyal with Engaging Social Media Efforts

By Bob Mucci, Vice President
Wolpert Insurance

Are you passionate about your community? As an insurance agent, you rely on your customers and local area to support your business, and they rely on your products to keep them safe from the unpredictable. Therefore, you should make it your goal this year to engage them through your blogging and social media efforts so they can understand exactly what you have to offer.

One way you can strengthen your strategy is by including pictures within your posts and blogs. This is because when your site is missing a photo, it looks like you don’t care. Social media is supposed to be social and personal so your audience can relate to you; including a photo makes your profile and blog posts come to life.

Another method is to include links in all of your tweets, updates, and other posts. If you fail to do so, you are missing an opportunity to drive traffic to your website and blog. You can also make it easy for people to find you on your social media sites by adding social media buttons to your website, your blog, and even your email signature.

Once you draw the community to your social site or blog, this is your chance to include your call to action. Ask people to follow you, retweet your update, or engage in your content. Whether you are providing tips for winter home safety or advice about how to start up your own auto shop and why you need garage insurance, it is always important to make your content unique, quality, and keyword driven. Most importantly, be involved in your community and develop a reputation of integrity. A way you can make sure you are around for your customers for years to come is by maintaining communication and trust, and you can start with your new blogging and social media strategy!

Bob Mucci is the VP of Massachusetts-based Wolpert Insurance. As a leading local insurance agency, Wolpert Insurance specializes in providing Massachusetts insurance consumers with reliable commercial trucking insurance, moving and storage coverage, livery insurance, garage insurance and effective risk management solutions.

February 13, 2012