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Independent Agents Still Lead Captives in Life

In 2016, independent agents held 49 percent of the new individual life insurance sales market...
August 23, 2017

Life Line Graph

In 2016, independent agents held 49 percent of the new individual life insurance sales market, followed by affiliated (i.e., captive) agents with 39 percent, direct marketers with 7 percent and others accounting for the remaining 5 percent, according to LIMRA, a life insurance trade association.

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