Agent to Agent
Articles Written by and About Agents, For Agents
Now Featuring:
For Experienced Producers, Services and Prospecting Are the Same Activity (11/03/17)
Archives:
Smarketing and Why Your Agency Needs It (10/12/17)
To Text or Not to Text (Answer: Text) (08/28/17)
A Social Media Take on Community Service (03/03/17)
Knowing Your Value in a Changing Market (10/31/16)
The Magic of Captive Referrals(9/27/16)
Independent Agent Marketing: as Unique as the Agencies Themselves (3/14/16)
Keeping It Personal — Three Innovative Approaches to Growth and Retention (2/17/16)
Your Personal Brand is YOUR Everything (12/14/15)
Begin With a Question (11/16/15)
Facebook Advertising: Take Control (10/16/15)
Why Online Reviews Matter (9/28/15)
Maximizing Mobile: From Good Idea to Must-Do (8/24/15)
Automated Marketing With a Little Pepper (7/27/15)
Just Do It! (5/26/15)
Reaching out to Your Customers (4/27/15)
Why Your Small Business Should Be Using Social Media (4/13/15)
Is Referral Marketing Dead in a Digital World? (3/15/15)
Your Insurance Proposals — Will They Help You or Hurt You in E&O Litigation (2/17/15)
Leveraging Technology to Increase Agency Efficiency (2/2/15)
Building a Cross-selling Machine: Revenue From the Sale of Life Insurance (1/19/15)
A New-fashioned Old Agency (12/15/14)
Essentials of Producer Hiring and Management (12/1/14)
Agency Owners: 3 Tips for Writing Effective Email Marketing Campaigns (11/18/14)
Social: The Must-Have Element of an Agency Growth Strategy (11/10/14)
3 Ways to Optimize Your e-Newsletter (10/27/14)
Is It Possible to Make Cold Calls a Thing of the Past? (10/10/14)
Social Media Tips for Agencies: How to Create Engaging Facebook Posts (10/7/14)
“Shark Tank” Lessons (9/26/14)
To Be Successful on Social Media: Just Be Yourself (9/9/14)
Make Your Agency Stand Out by Creating an Infographic (8/15/14
The Importance of Sales Meetings (8/11/14)
Social Media Can Combat Commoditization — Here’s How (07/28/14)
4 Ways to Give Thanks to Your Clients (07/21/14)
How Your Agency Can Benefit From Mastering LinkedIn (07/14/14)
Recruitment and Retention: How Your Agency Can Find and Keep Great Employees (06/26/14)
Using YouTube to Your Agency's Advantage (06/13/14)
Engage Your Local Community Through Twitter (05/27/14)
Tips to Write a Great Press Release for Your Insurance Agency (5/12/14)
What Is Instagram Video? (4/28/14)
Agency Loyalty: Going Above and Beyond for Your Customers (4/7/14)
Facebook vs. Twitter: What are the Differences in Posting? (3/24/14)
Generating Sales Leads On Twitter (3/10/14)
Educating Your Audience, One Blog Post at a Time (2/24/14)
Effectively Using Links When Tweeting for the Insurance Industry (2/10/14)
Take Action in 2014: Sticking to Your Agency's New Year's Resolution (1/27/14)
Adapting Your Agency to Target Modern Consumers (1/13/14)
How Your Agency Can Use Twitter to Engage Your Local Community (12/16/13)
Give Back to the Community and It Will Give Back to Your Agency (12/9/13)
How to Build Effective Management and Leadership Skills in Your Agency (11/18/13)
Tips for Developing an Effective Employee Training Program (11/11/13)
Book Optimization—the Million-Dollar Producer Process (11/4/13)
Cross-Selling at Its Finest: 4 Tips for Agency Owners (10/28/13)
How To Turn Your Agency Into A Growing Business (10/15/13)
Sell Value, Not Price (10/7/13)
Company Culture: Lead by Example (9/30/13)
New Season, New Blogging Strategy (9/16/13)
Believe and Your Agency Will Succeed (9/3/13)
Using Social Media to Motivate Employees (8/19/13)
Using Insight Questions to Win Business (8/12/13)
Become a Confident Leader to Build a Confident Community! (8/5/13)
The Importance of Accountability and Responsibility (7/14/13)
The Language of Sales (7/1/13)
Coping With Business Failures (6/24/13)
Defining Roles Within Your Agency (6/10/13)
The Art of Negotiation (6/1/13)
Helping Your Young Agents Navigate the Insurance World (5/28/13)
Shark Proof (part 3) (5/23/13)
Shark Proof (part 2) (5/9/13)
Keep Your Employees Motivated Through Warmer Weather (5/6/13)
Powerful Client-Focused Communication Strategies That Work (4/29/13)
Shark Proof (part 1) (4/23/13)
Feeling Confident in Your Insurance Agency (4/16/13)
Proposals that Win (4/7/13)
Hire the Right People for the Job and Success Will Follow (3/24/13)
Do You Believe In Your Agency? (3/17/13)
Comparison/Contrast Selling and Buyer Facilitation (3/8/13)
The Importance of Nurturing Your Loyal Insurance Customers (2/24/13)
Competitive Analysis and Pre-call Preparation (2/7/13)
3 New Year’s Resolutions Your Agency Should Keep (2/4/13)
Twitter vs. Facebook for Your Agency (1/22/13)
For Experienced Producers, Service and Prospecting Are the Same Activity (1/13/13)
Evolving with Your Agency to Produce Quality Sales (1/6/13)
How You Answer the Phone Makes a Difference (12/9/12)
3 Reasons to Share Your Community Efforts via Social Media (12/3/12)
Making Progress in Marketing Your Insurance Agency (11/13/12)
Getting More Testimonials from Your Clients (10/31/12)
How to Make YouTube Work for Your Agency (10/15/12)
Brainstorming Effectively with Your Agents to Create a Blogging Strategy (9/28/12)
Educating Customers When the Seasons Change (9/11/12)
Change Up Your Blogging Strategy for the Best Results (8/27/12)
Getting Closer to Prospects One Tweet at a Time (8/13/12)
Why Setting Goals Will Benefit Your Agency (7/22/12)
Keep Productivity Levels in the Office Sky-High During the Summer (7/9/12)
Improving Customer Service and Brand Loyalty (6/22/12)
Educate Your Clients on the Importance of Safety in the Workplace (6/11/12)
Kick-Start Your Blogging Strategy This Summer (5/29/12)
Creative Fundraising Ideas for Your Agency (5/11/12)
Optimizing Your Content for the Right Target Audience (4/15/12)
Supercharge Your Facebook Page: 3 Tips (4/2/12)
Tweet Your Way to a Successful Business (3/18/12)
Top 5 Video Marketing Tips for Insurance Agents (3/5/12)
10 Ways to Motivate Your Employees (2/20/12)
Keep Your Community Loyal with Engaging Social Media Efforts (2/13/12)
5 Apps to Increase Agent Productivity and Organization (2/7/12)
Boost Your Leads by Creating a Social Media Plan (1/22/12)
Understanding Who Your Customers Are, Both On and Offline (12/16/11)
Geared up for Google+: A Guide for Businesses (11/20/11)
Get Local: Optimize Your Company’s Website for Local Search (10/3/11)
Tips to Increase Your Agency’s Facebook Page Clicks (9/16/11)
Social Media and Its Evolving Impact on Both Employers and Employees (9/9/11)
Do Promotional Items Really Matter in Marketing? (9/6/11)
How Blogs Improve Your Website and Agency Overall (8/8/11)
How Twitter Is Used Differently than Facebook (7/31/11)
What Every One of Your Commercial Clients Needs to Know About EPLI (7/25/11)
When Cross Selling Is Service (7/8/11)
Using Digital Marketing to React and Respond (7/1/11)
Why Digital Marketing Was the Right Choice for Us (6/15/11)
Building Your Facebook Community, Click by Click (6/10/11)
Building Your Community Through Blogging and Conversation (5/20/11)
How to Incorporate Social Media into Insurance Marketing (5/6/11)
Targeting Consumers with Creative Niche Marketing (4/29/11)
Using Twitter to Help Our Agency (4/8/11)
Hiring the Best Customer Service Representative (CSR) (3/25/11)
How Training Your Agents Can Increase Your Book of Business (3/18/11)
Creating an Agency Culture (3/14/11)
Keeping It Personal — Three Innovative Approaches to Growth and Retention (2/17/16)
Your Personal Brand is YOUR Everything (12/14/15)
Begin With a Question (11/16/15)
Facebook Advertising: Take Control (10/16/15)
Why Online Reviews Matter (9/28/15)
Maximizing Mobile: From Good Idea to Must-Do (8/24/15)
Automated Marketing With a Little Pepper (7/27/15)
Just Do It! (5/26/15)
Reaching out to Your Customers (4/27/15)
Why Your Small Business Should Be Using Social Media (4/13/15)
Is Referral Marketing Dead in a Digital World? (3/15/15)
Your Insurance Proposals — Will They Help You or Hurt You in E&O Litigation (2/17/15)
Leveraging Technology to Increase Agency Efficiency (2/2/15)
Building a Cross-selling Machine: Revenue From the Sale of Life Insurance (1/19/15)
A New-fashioned Old Agency (12/15/14)
Essentials of Producer Hiring and Management (12/1/14)
Agency Owners: 3 Tips for Writing Effective Email Marketing Campaigns (11/18/14)
Social: The Must-Have Element of an Agency Growth Strategy (11/10/14)
3 Ways to Optimize Your e-Newsletter (10/27/14)
Is It Possible to Make Cold Calls a Thing of the Past? (10/10/14)
Social Media Tips for Agencies: How to Create Engaging Facebook Posts (10/7/14)
“Shark Tank” Lessons (9/26/14)
To Be Successful on Social Media: Just Be Yourself (9/9/14)
Make Your Agency Stand Out by Creating an Infographic (8/15/14
The Importance of Sales Meetings (8/11/14)
Social Media Can Combat Commoditization — Here’s How (07/28/14)
4 Ways to Give Thanks to Your Clients (07/21/14)
How Your Agency Can Benefit From Mastering LinkedIn (07/14/14)
Recruitment and Retention: How Your Agency Can Find and Keep Great Employees (06/26/14)
Using YouTube to Your Agency's Advantage (06/13/14)
Engage Your Local Community Through Twitter (05/27/14)
Tips to Write a Great Press Release for Your Insurance Agency (5/12/14)
What Is Instagram Video? (4/28/14)
Agency Loyalty: Going Above and Beyond for Your Customers (4/7/14)
Facebook vs. Twitter: What are the Differences in Posting? (3/24/14)
Generating Sales Leads On Twitter (3/10/14)
Educating Your Audience, One Blog Post at a Time (2/24/14)
Effectively Using Links When Tweeting for the Insurance Industry (2/10/14)
Take Action in 2014: Sticking to Your Agency's New Year's Resolution (1/27/14)
Adapting Your Agency to Target Modern Consumers (1/13/14)
How Your Agency Can Use Twitter to Engage Your Local Community (12/16/13)
Give Back to the Community and It Will Give Back to Your Agency (12/9/13)
How to Build Effective Management and Leadership Skills in Your Agency (11/18/13)
Tips for Developing an Effective Employee Training Program (11/11/13)
Book Optimization—the Million-Dollar Producer Process (11/4/13)
Cross-Selling at Its Finest: 4 Tips for Agency Owners (10/28/13)
How To Turn Your Agency Into A Growing Business (10/15/13)
Sell Value, Not Price (10/7/13)
Company Culture: Lead by Example (9/30/13)
New Season, New Blogging Strategy (9/16/13)
Believe and Your Agency Will Succeed (9/3/13)
Using Social Media to Motivate Employees (8/19/13)
Using Insight Questions to Win Business (8/12/13)
Become a Confident Leader to Build a Confident Community! (8/5/13)
The Importance of Accountability and Responsibility (7/14/13)
The Language of Sales (7/1/13)
Coping With Business Failures (6/24/13)
Defining Roles Within Your Agency (6/10/13)
The Art of Negotiation (6/1/13)
Helping Your Young Agents Navigate the Insurance World (5/28/13)
Shark Proof (part 3) (5/23/13)
Shark Proof (part 2) (5/9/13)
Keep Your Employees Motivated Through Warmer Weather (5/6/13)
Powerful Client-Focused Communication Strategies That Work (4/29/13)
Shark Proof (part 1) (4/23/13)
Feeling Confident in Your Insurance Agency (4/16/13)
Proposals that Win (4/7/13)
Hire the Right People for the Job and Success Will Follow (3/24/13)
Do You Believe In Your Agency? (3/17/13)
Comparison/Contrast Selling and Buyer Facilitation (3/8/13)
The Importance of Nurturing Your Loyal Insurance Customers (2/24/13)
Competitive Analysis and Pre-call Preparation (2/7/13)
3 New Year’s Resolutions Your Agency Should Keep (2/4/13)
Twitter vs. Facebook for Your Agency (1/22/13)
For Experienced Producers, Service and Prospecting Are the Same Activity (1/13/13)
Evolving with Your Agency to Produce Quality Sales (1/6/13)
How You Answer the Phone Makes a Difference (12/9/12)
3 Reasons to Share Your Community Efforts via Social Media (12/3/12)
Making Progress in Marketing Your Insurance Agency (11/13/12)
Getting More Testimonials from Your Clients (10/31/12)
How to Make YouTube Work for Your Agency (10/15/12)
Brainstorming Effectively with Your Agents to Create a Blogging Strategy (9/28/12)
Educating Customers When the Seasons Change (9/11/12)
Change Up Your Blogging Strategy for the Best Results (8/27/12)
Getting Closer to Prospects One Tweet at a Time (8/13/12)
Why Setting Goals Will Benefit Your Agency (7/22/12)
Keep Productivity Levels in the Office Sky-High During the Summer (7/9/12)
Improving Customer Service and Brand Loyalty (6/22/12)
Educate Your Clients on the Importance of Safety in the Workplace (6/11/12)
Kick-Start Your Blogging Strategy This Summer (5/29/12)
Creative Fundraising Ideas for Your Agency (5/11/12)
Optimizing Your Content for the Right Target Audience (4/15/12)
Supercharge Your Facebook Page: 3 Tips (4/2/12)
Tweet Your Way to a Successful Business (3/18/12)
Top 5 Video Marketing Tips for Insurance Agents (3/5/12)
10 Ways to Motivate Your Employees (2/20/12)
Keep Your Community Loyal with Engaging Social Media Efforts (2/13/12)
5 Apps to Increase Agent Productivity and Organization (2/7/12)
Boost Your Leads by Creating a Social Media Plan (1/22/12)
Understanding Who Your Customers Are, Both On and Offline (12/16/11)
Geared up for Google+: A Guide for Businesses (11/20/11)
Get Local: Optimize Your Company’s Website for Local Search (10/3/11)
Tips to Increase Your Agency’s Facebook Page Clicks (9/16/11)
Social Media and Its Evolving Impact on Both Employers and Employees (9/9/11)
Do Promotional Items Really Matter in Marketing? (9/6/11)
How Blogs Improve Your Website and Agency Overall (8/8/11)
How Twitter Is Used Differently than Facebook (7/31/11)
What Every One of Your Commercial Clients Needs to Know About EPLI (7/25/11)
When Cross Selling Is Service (7/8/11)
Using Digital Marketing to React and Respond (7/1/11)
Why Digital Marketing Was the Right Choice for Us (6/15/11)
Building Your Facebook Community, Click by Click (6/10/11)
Building Your Community Through Blogging and Conversation (5/20/11)
How to Incorporate Social Media into Insurance Marketing (5/6/11)
Targeting Consumers with Creative Niche Marketing (4/29/11)
Using Twitter to Help Our Agency (4/8/11)
Hiring the Best Customer Service Representative (CSR) (3/25/11)
How Training Your Agents Can Increase Your Book of Business (3/18/11)
Creating an Agency Culture (3/14/11)