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Flood Insurance Sales Made Easy

In the past 5 years, all 50 states have experienced floods or flash floods...
April 9, 2015

In the past 5 years, all 50 states have experienced floods or flash floods. Yet many homeowners do not realize that the typical home insurance policy does not cover flooding. And even if they do, they may not know that flood insurance is available as a stand-alone policy.

This provides agents with an ideal opportunity to educate their clients about a real risk while providing a solution—flood insurance through the National Flood Insurance Program (NFIP)—that will help them round accounts and increase their agency's retention rate.

PIA has entered into an exclusive partnership with which allows PIA members' clients and prospects to learn about their flood risks and request a quote for flood insurance from their local, participating PIA member agency.

Floodbroker has automated the process of obtaining a flood insurance quote through the NFIP and makes this technology available to participating PIA member agents through their very own agency-branded, flood insurance microsites. Agents direct their clients and prospective insureds to their microsite where they can learn what flood zone they are in and answer a few questions to receive a flood insurance quote. The resulting quote is emailed to their agent who completes the sale offline using their agency's regular flood insurance carrier. In some cases an actual quote cannot be generated online, but the prospect can still submit the information they have input into the form so that their agent can get back to them and continue the flood insurance sale offline.

Learn More About Floodbroker

  1. To learn how you can get your own agency branded Floodbroker website—with your logo and contact information:Attend a free webinar on Wednesday, April 8, at 2:00 p.m. Eastern. Register today:
  2. Contact Evan Spindelman at 855-442-4130 or
  3. Visit PIA National's website at

The PIA/Hartford Flood Insurance Program

Since 2004, PIA and The Hartford have joined together to provide PIA member agents the opportunity to offer your customers flood insurance through The Hartford, a premier WYO company, even if your agency is not already appointed with The Hartford. The program is available to PIA members and their policyholders in all 50 states, the District of Columbia and Puerto Rico. PIA members earn great commissions on flood insurance sales with The Hartford and, if they want, a flood insurance processing center that does most of the heavy lifting for them.

The Hartford wants to be your go-to flood market for both Personal Lines and Commercial Lines. Their dedicated flood sales and transfer teams want to earn your business by making it easy to do business and providing exceptional service for both you and your customers.

For more information about the PIA/Hartford flood insurance program, please visit or contact Joseph M. Surowiecki, Jr. of The Hartford at 860-547-5006 or