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Company Sponsorship, Membership and Promotional Opportunities


The PIA Partnership Companies:

Learn more about The PIA Partnership



2020 PIA Advocacy Day Sponsors:

Platinum Level

Gold Level

Silver Level

Learn more about Advocacy Day

    Are independent insurance agents critical to the success of your business? If so, PIA can help you meet your goals. We have numerous sponsorship and promotional opportunities available to help you reach our members, making PIA the best way to reach local independent insurance agencies from coast-to-coast.

    Below you’ll find short descriptions of PIA’s 2019 sponsorship, membership and promotional opportunities. For additional information and costs, please click on the link below for our sponsorship kit.




    CONTACT PIA TO GET STARTED: For more information about each of these opportunities and to get started, please contact Alexi Papandon at 1-800-742-6900 ext 353 (direct dial: 703-518-1353) or

    The PIA Partnership

    The PIA Partnership is the premier way for carriers to partner with PIA and enable independent agents to succeed. The Partnership is comprised of senior insurance company executives in charge of independent agency initiatives for their respective companies. Each year these industry leaders work to identify an area of mutual opportunity in the agency-company partnership. They then conduct solution-oriented research and create a tool which is made available to PIA member agents and the member company's appointed agents. Recent tools  include Small Business Insurance & The InternetThe Voice of the Commercial Lines Customer, Closing the Gap – Growth & Profit, Agency Touch Points — The Voice of The Personal Lines Customer, Reaching Gen Y, the Practical Guide to Successful Planning and Perpetuation Central.
    Learn more on page 3 of PIA's Sponsorship Kit.

    PIA Federal Legislative Summit

    The annual PIA Federal Legislative Summit (FLS) is a gathering of PIA members from across America who come to Washington, DC each spring to meet with their elected representatives.  PIA offers companies a number of opportunities to partner with us during the FLS, PIA’s premier grassroots lobbying event. There is simply no better way for companies to demonstrate that they support their agents’ lobbying efforts than by sponsoring the PIA Federal Legislative Summit.
    Learn more on page 4 of PIA's Sponsorship Kit.

    PIA Branding Program/Pinnacle Partner Program

    The PIA Branding Program is a series of advertising and marketing tools that PIA makes available to its members so they can market their agencies in their local communities and beyond. Your participation as a Pinnacle Partner helps support this effort.
    Learn more on page 5 of PIA's Sponsorship Kit.

    PIA Agency Marketing Guide

    PIA members want to stay ahead of the curve when it comes to marketing their services.  That’s why they turn to the PIA Agency Marketing Guide, the new marketing bible for professional insurance agents.  We invite you to join us in the 2019 publication. Four sponsorship spots will be available in the 2019 PIA Agency Marketing Guide for select companies serving the independent agency system. A variety of ad space is also available.
    Learn more on page 6 of PIA's Sponsorship Kit.

    PIA National Awards

    Each year PIA presents seven national awards. The prestige of receiving a PIA National award is hard to match in the insurance industry.  So is the prestige of sponsoring one.  Sponsorships of select company and agency awards are now available.
    Learn more on page 7 of PIA's Sponsorship Kit.

    Intellectual Property

    PIA's work in support of independent insurance agents sometimes includes the creation of a whitepaper, a report or some other type of intellectual property. Your company may benefit from sponsoring a piece of PIA’s work that is closely aligned with your own goals and organizational mission. If this opportunity interests you, we encourage you to contact us and let us know your particular areas of interest.
    Learn more on page 8 of PIA's Sponsorship Kit.

    New Member Kits

    In 2019 one sponsoring company will have the opportunity to include its tri-fold brochure in PIA National’s new member kits. These printed brochures will be located by themselves in a special slit in the left-hand pocket, along with a note from PIA identifying the company’s valued sponsorship.
    Learn more on page 9 of PIA's Sponsorship Kit.

    Associate Memberships

    PIA offers non-agents two opportunities to join our national association: a Gold Associate Membership and an Associate Membership.
    Learn more on page 10 of PIA's Sponsorship Kit.
    Download a stand-alone flyer (PDF)
    Download a membership application (Word)

    Web Site Sponsor

    Is there a certain issue that is important to your company?  If so, consider sponsoring an issue section on PIA’s website (this website). Sponsorship of an issue section gives your company visibility throughout the year whenever someone reads an article about that issue. To see PIA’s issues, simply move your cursor over the Issues button at the top of the page.
    Learn more on page 11 of PIA's Sponsorship Kit.

    Board of Directors Meetings

    If you are looking to make an impression on PIA’s national leadership in  2019, please consider a sponsorship at one of our semi-annual board of directors meetings. A number of different opportunities are available.
    Learn more on page 12 of PIA's Sponsorship Kit.

    Advertising with PIA

    If you have a specific message that you want PIA members across America to hear loud and clear, please consider an advertising package with PIA. PIA offers three advertising vehicles:

    1. PIA Connection, PIA’s national magazine. View a sample issue. (PDF)
    2. The PIA Agency Marketing Guide (published in June) Download a stand-alone flyer. (PDF)
    3. PIA National Newsline, PIA’s weekly email newsletter. View a sample issue. (web version)

    Learn more on page 13 of PIA's Sponsorship Kit

    For more information about each of these advertising opportunities, please contact Alexi Papandon at 1-800-742-6900 ext 353 (direct dial: 703-518-1353) or

    Contact Us Today!

    As you can see, PIA provides many ways to strengthen your brand and promote your business to independent insurance agents. We encourage you to contact us to discuss your business’s goals.


    Alexi Papandon
    1-800-742-6900 ext 353 (direct dial: 703-518-1353)

    PIA Pinnacle Partners

    Pinnacle Partners demonstrate their commitment to the independent agency distribution system by financially supporting the development of new marketing tools which are made available to PIA members through the PIA Branding Program.

    To learn more about becoming a Pinnacle Partner, please contact us at


    PIA Agency Marketing Guide Sponsors:

    Learn more about the Agency Marketing Guide



    PIA National Award Sponsors:

    • Rough Notes (Young Insurance Professional of the Year)
    • NIPR (PIA National Excellence in Social Media Award)