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Agent to Agent: The Importance of Sales Meetings

Nothing, not one thing happens in this economy until a sale is made...
August 13, 2014

Nothing, not one thing happens in this economy until a sale is made. No raw materials are ordered, not one engine starts, and no services are performed until an order has been placed. Strong sales are the single most important asset of any for-profit company. New business is the lifeblood of every company. It is the fuel that drives growth, investment and opportunity.

Considering the vital importance of sales, you would think that meetings whose sole purpose is to promote and drive sales would be considered critical. But sales meetings finish low on the list of priorities for many agencies. As a result, sales meetings are plagued by poor attendance, tardiness, distractions and interruptions. Sales meetings often start late, run late or are cancelled altogether. Lack of preparation and a defined agenda produces terrible meetings that produce terrible results.

Sound familiar? In what professional sales organization would these behaviors be acceptable? What we expect and tolerate is what we get. This tolerance creates a perception that sales meetings are a waste of time. Nothing could be further from the truth. I believe that sales meetings are sacred. Once we understand the direct, positive impact sales meetings have on our culture, our success and our wallets, we will give them the respect they deserve.

Read the rest of this article by David Connolly here:The Importance of Sales Meetings

Like this article? Want more like it? This article originally appeared in the 2014 PIA Agency Marketing Guide. PIA members can read all of the marketing tips in this year’s Agency Marketing Guide on PIA National’s website:

PIA National wishes to thank the sponsors of the 2014 PIA Agency Marketing Guide: Allied Insurance/Harleysville Insurance, EZLynx, ITC and Rough Notes.

PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA's agency marketing program ( Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group, and Wright Flood.