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Agent to Agent: Facebook Advertising: Take Control

October 26, 2015

Facebook is one of the greatest success stories of our generation. What began as a project to make a social network site called HarvardConnections, solely for Harvard students back in 2003 is, according to Forbes as of May 2015, worth $231.6 billion. How did a site designed only for one college turn into a global juggernaut? The answer is simply word of mouth.

Facebook succeeded because of how it got many people to talk positively about it with their friends and build interest among the public. So how does this relate to Facebook advertising? Now that Facebook is THE social media site it has made word of mouth marketing significantly easier through built-in tools for posts, like “Shares” and “Likes.” It makes it easy for complete strangers and friends of friends to learn more about you and your agency.

After realizing the power it was holding, Facebook has made some major changes to its News Feed algorithm that heavily impacted the outreach of business pages on Facebook and boosted the value of Facebook advertising.

Read the rest of this article by Spencer Langrock here: Facebook Advertising: Take Control

Like this article? Want more like it? This article originally appeared in the most recent issue of the PIA Agency Marketing Guide. PIA members can read all of the marketing tips in past and present issues of the PIA Agency Marketing Guide on PIA National’s website:

PIA wishes to thank the sponsors of the PIA Agency Marketing Guide: EZLynx, ITC, Rough Notes and Smart Choice.

PIA’s Agency Marketing Guide is published as part of the PIA Branding Program, PIA’s agency marketing program ( Funding for the PIA Branding Program is provided in part by PIA’s Pinnacle Partners: Bankers Insurance Group, Encompass Insurance, Erie Insurance, Harleysville Insurance, Progressive Insurance, State Auto Group, The Hartford, The Motorists Insurance Group and Wright Flood.

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