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PIA and IdealTraits Announce National Endorsement of Agency Recruiting Program

New Partnership Enables Independent Insurance Agencies to Hire Top Talent
June 10, 2020

WASHINGTON – The National Association of Professional Insurance Agents (PIA) today announced the formation of a partnership with IdealTraits of Lake Orion, Michigan. Through PIA’s partnership with IdealTraits, PIA members and agents appointed by carriers belonging to The PIA Partnership can access IdealTraits’ hiring platform to hire top performing sales and service staff for their agencies.

Using the IdealTraits online platform, agencies ready to hire can post jobs on numerous websites, such as ZipRecruiter, Google for Jobs, Indeed, Glassdoor and 100 others; track applicants in one place; pre-screen candidates to predict job performance and ultimately identify the right candidate and make an offer. Compared to a traditional hiring process, agency management will find IdealTraits to be more efficient and effective.

“Hiring good people is always a challenge,” said PIA National President Dennis Kuhnke, CIC, CPIA, of Milwaukee, Wisconsin. “But hiring good people into an insurance agency can be even more difficult because of the competition from other parts of our industry, such as insurance companies who admittedly have a lot to offer job seekers. Old stereotypes about insurance agents and a lack of understanding about the many great aspects of working in an insurance agency only compound the problem. Thankfully, tools like those offered by IdealTraits as well as PIA’s Winning@Talent program help to level the playing field.”

Winning@Talent is a comprehensive hiring program created by PIA’s carrier council, The PIA Partnership, and launched earlier this year. That program looks at agency recruitment beyond the lens of the hiring process. It starts by helping agency owners position their agency as an employer of choice in their community, continues through the hiring process, and ultimately helps agencies retain their new talent. IdealTraits has been part of Winning@Talent since the program launched in March. Both PIA members and agents appointed by PIA Partnership carriers can access IdealTraits’ PIA program through the Winning@Talent website.

“IdealTraits is excited to have the opportunity to work with PIA members and those agents connected with The PIA Partnership,” said Kevin Mlynarek, an IdealTraits partner and also CEO. “We make hiring personnel for insurance agencies much easier and, most important, we dramatically increase the odds that you’ll hire a home run. No one can afford a bad hire; using our platform you shouldn’t have to.”

IdealTraits is available to PIA members at or through the Winning@Talent website. Agents appointed by PIA Partnership carriers should visit the Winning@Talent website at to access IdealTraits.

Founded in 1931, PIA is a national trade association that represents member insurance agents and their employees who sell and service all kinds of insurance, but specialize in coverage of automobiles, homes and businesses. PIA’s web address is

IdealTraits is the industry's leading platform when insurance agents are looking to hire. Founded in 2013 IdealTraits now has over 10,000 insurance agency clients across the US.  Templated job ads, applicant tracking system, industry specific personality profile assessment and zoom integration are just a few of the reasons why insurance agents rank IdealTraits #1.  IdealTraits can be found at

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